{"id":2201,"date":"2021-04-08T10:03:56","date_gmt":"2021-04-08T10:03:56","guid":{"rendered":"https:\/\/www.hibedanismani.com\/?p=2201"},"modified":"2021-04-21T14:32:29","modified_gmt":"2021-04-21T14:32:29","slug":"medya-planlama","status":"publish","type":"post","link":"https:\/\/www.hibedanismani.com\/?p=2201","title":{"rendered":"MEDYA PLANLAMA"},"content":{"rendered":"\t\t
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MEDYA PLANLAMA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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MEDYA PLANLAMA NED\u0130R?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Yarat\u0131c\u0131 i\u00e7erik ve mesajlar \u00e7er\u00e7evesinde olu\u015fturulur. Medya kanal\u0131 yanl\u0131\u015f bir \u015fekilde reklam mesaj\u0131n\u0131 vermek i\u00e7in se\u00e7ilirse gaye kitleye ula\u015f\u0131p geri bildirim alamayabilir. Bu nedenle, tan\u0131t\u0131m bilgilerini pazarlama gayelerine nazaran hedef kitlelere iletmenin y\u00f6ntemi, medya planlama a\u015famas\u0131ndan ge\u00e7er.\u00a0Bu s\u00fcre\u00e7lerde TV ve radyo reklam programlar\u0131, sosyal medya pazarlama – geleneksel ve dijital medya uygulamalar\u0131 – medya planlama kanallar\u0131 kullan\u0131labilir.<\/p>

Medya planlamas\u0131, reklam mesajlar\u0131n\u0131 iletmek i\u00e7in hangi medya kanallar\u0131n\u0131n kullan\u0131laca\u011f\u0131n\u0131 belirleme s\u00fcrecidir. Reklam ve pazarlama ama\u00e7l\u0131 olu\u015fturulan plan \u00e7er\u00e7evesinde en d\u00fc\u015f\u00fcncel medya program\u0131n\u0131 se\u00e7melisiniz. Bu medya programlar\u0131; TV kanallar\u0131, radyo, sosyal medya mecralar\u0131 olabilir. Etkileyici bir medya plan\u0131yla gereken mesajlar k\u0131sa zaman da hedef gayeye ula\u015ft\u0131rabilir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MEDYA PLANLAMA AVANTAJLARI?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Rastgele\u00a0bir mahsul, hizmet yada markan\u0131z\u0131n de\u011fi\u015fik medya programlar\u0131 mutavass\u0131t pazarlanmas\u0131 amac\u0131yla hedef gayeye uygun programlardan vas\u0131l olmas\u0131 gerekir. Bu sebeple\u00a0sistemli bir \u015fekilde \u00e7al\u0131\u015fma, inceleme ve tahliller gerekir.<\/span><\/p>

Uygun bir medya planlamas\u0131 avantajlar\u0131n\u0131 \u015fu \u015fekilde s\u0131ralayabiliriz:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHedef gayeye varmak amac\u0131yla profesyonel g\u00f6r\u00fcn\u00fcm sa\u011flar.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHedef kitleye en iyi b\u00fct\u00e7e ile ula\u015f\u0131labilir.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMedya profesyonelleri ve usta izlemleriyle reklam iletiyi, en uygun \u015fekilde odaklan\u0131lan hedef gayeye ula\u015ft\u0131rabilir.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\u00d6l\u00e7\u00fclebilir s\u00fcre\u00e7ler, yeni reklam kampanyalar\u0131na ve yeni pazarlama hedeflerine rehberlik edebilir.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHedef gayeyi hedefleyen etkileyici muhtevayla istenilen mesaj iletilebilir.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tUygun medya program\u0131n\u0131n se\u00e7ilmesi uzun m\u00fchleti al\u0131c\u0131 geri d\u00f6n\u00fc\u015f ger\u00e7ekle\u015ftirir.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAl\u0131c\u0131da marka tabili\u011fi yada sadakatli al\u0131c\u0131 olu\u015fturur.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tKurumsal yap\u0131da olan i\u015fletmelerin internet mecralar\u0131ndaki mevcut varl\u0131\u011f\u0131 \u00e7\u00f6z\u00fcmlemeye yard\u0131m eder.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPazarlama izlemi i\u00e7in hakiki datalar elde eder. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    MEDYA PLANLAMAYI NASIL YAPAB\u0130L\u0130R\u0130M?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Gaye Belirlemek:<\/strong>\u00a0Mal, i\u015f veya markan\u0131n gayesi belirlenmi\u015f olur.\u00a0 Ayn\u0131 olmayan t\u00fcrdeki tan\u0131t\u0131m kampanyalar\u0131n\u0131n marka kalitesini geli\u015ftirme ve e-ticaret sitesi trafi\u011fini artt\u0131rmaya benzer gayeleri bulunabilir.\u00a0Se\u00e7ilen gayeler do\u011frultusunda size \u00f6zel, tekrardan de\u011fi\u015ftirilebilir ve ger\u00e7ek\u00e7i bir medya plan\u0131 tasarlay\u0131n.<\/p>

    Gaye kitle belirleyin:<\/b>\u00a0Medya planlamas\u0131, esas olarak reklam iletinin ula\u015faca\u011f\u0131 gaye kitleye odaklan\u0131r.\u00a0Gaye kitlenin belirlenmesi veya a\u00e7\u0131klanmas\u0131, medya planlamas\u0131nda m\u00fchim s\u00fcre\u00e7tir. Uygun medya programlar\u0131n\u0131n se\u00e7ilmesi, gaye kitlede ula\u015fabilecek \u00e7ok rakamda \u015fahs\u0131 elde etmekle tan\u0131mlanabilir.\u00a0Gaye kitleyi olu\u015ftururken ya\u015f\u0131, cinsiyeti, k\u00fclt\u00fcrel etkenleri, varidat d\u00fczeyini yada i\u015f standartlar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurur. Gaye kitlenin s\u0131k\u0131 olarak kulland\u0131\u011f\u0131 alanlar, platformlar hususi unsurlard\u0131r.<\/p>

    Taksitli sat\u0131\u015f detaylar\u0131n\u0131 belirleme:<\/b> Tan\u0131t\u0131m kampanyas\u0131 i\u00e7in s\u00fcre listesi gider tablosu ve gaye kitlenin s\u0131k olarak kulland\u0131\u011f\u0131 medya programlar\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcr. Taksitli sat\u0131\u015f detaylar\u0131 medya planlaman\u0131n hususi mertebelerinden biridir. Bu ayr\u0131nt\u0131lar alana ve pazarlama gayelerine g\u00f6re farkl\u0131l\u0131k g\u00f6sterebilir.<\/p>


    Medya Da\u011f\u0131lmas\u0131 ve \u00d6l\u00e7\u00fclmesi: Tan\u0131t\u0131m kampanyas\u0131n\u0131n sonucu, reklam verenin odakla\u015ft\u0131\u011f\u0131 bir fakt\u00f6rd\u00fcr.\u00a0\u00a0Kampanya s\u00fcrecinde internet sitesi t\u0131klanma oranlar\u0131, siteye kaydeden potansiyel al\u0131c\u0131lar\u0131n rakam\u0131, e-posta t\u0131klamalar\u0131 ve nihayet sat\u0131\u015f gibi bilgiler \u00f6l\u00e7\u00fcmlenir. Hedef kitle etkile\u015fiminin izlenmesi ve \u00f6l\u00e7\u00fclebilir ama\u00e7lar\u0131n tahlil edilmesi, medya tasar\u0131lama proseslerinin ne kadar zaferli oldu\u011funu a\u00e7\u0131klayan bir g\u00f6stergedir.<\/p>

    Medya tasar\u0131lama, ayr\u0131ca;<\/p>

    Medya tasar\u0131lamas\u0131 \u00e7er\u00e7evesinde kullan\u0131lacak tam i\u00e7eriklerin t\u00fcm ebatlar\u0131 ile tahlil edilmesi,
    Medya tasar\u0131lama giderlerinin tasarlanmas\u0131 ve b\u00fct\u00e7e tan\u0131mlanmas\u0131,
    Hedef kitleye ile ba\u011flant\u0131 i\u00e7in l\u00fczumlu \u00e7al\u0131\u015fmalar\u0131n tahlil edilmesi,
    Al\u0131c\u0131 geri d\u00f6n\u00fc\u015flerinin hesaplanmas\u0131 ve geri d\u00f6n\u00fc\u015flere g\u00f6re l\u00fczumlu tahliller yap\u0131lmas\u0131,
    Medya tasar\u0131lama s\u00fcrecinin t\u00fcm \u00e7\u0131kt\u0131lar\u0131n\u0131n marka veya \u015firket ile payla\u015f\u0131lmas\u0131 gibi s\u00fcre\u00e7leri de kapsar.<\/p>

    \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    MEDYA PLANLAMA MEDYA PLANLAMA NED\u0130R? Yarat\u0131c\u0131 i\u00e7erik ve mesajlar \u00e7er\u00e7evesinde olu\u015fturulur. Medya kanal\u0131 yanl\u0131\u015f bir \u015fekilde reklam mesaj\u0131n\u0131 vermek i\u00e7in se\u00e7ilirse gaye kitleye ula\u015f\u0131p geri bildirim alamayabilir. Bu nedenle, tan\u0131t\u0131m bilgilerini pazarlama gayelerine nazaran hedef kitlelere iletmenin y\u00f6ntemi, medya planlama a\u015famas\u0131ndan ge\u00e7er.\u00a0Bu s\u00fcre\u00e7lerde TV ve radyo reklam programlar\u0131, sosyal medya pazarlama – geleneksel ve dijital […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2201","post","type-post","status-publish","format-standard","hentry","category-bilgi-kosesi"],"_links":{"self":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2201"}],"version-history":[{"count":25,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2201\/revisions"}],"predecessor-version":[{"id":2235,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2201\/revisions\/2235"}],"wp:attachment":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}