{"id":2123,"date":"2021-03-26T11:55:56","date_gmt":"2021-03-26T11:55:56","guid":{"rendered":"https:\/\/www.hibedanismani.com\/?p=2123"},"modified":"2021-03-27T09:07:21","modified_gmt":"2021-03-27T09:07:21","slug":"reklam-danismanligi","status":"publish","type":"post","link":"https:\/\/www.hibedanismani.com\/?p=2123","title":{"rendered":"REKLAM DANI\u015eMANLI\u011eI"},"content":{"rendered":"\t\t
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Reklam Dan\u0131\u015fman\u0131 Nedir?
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Reklam Dan\u0131\u015fman\u0131; piyasada yer alan kurulu\u015f, firma yahut kurulu\u015flar\u0131n, kendi varl\u0131klar\u0131n\u0131 duyurmak yada \u00fcr\u00fcn ve hizmetleri ile ilgili pazar pay\u0131n\u0131 b\u00fcy\u00fctmek ve bilinirli\u011fini artt\u0131rmak i\u00e7in dan\u0131\u015fmanl\u0131k ajanslar\u0131yla \u00e7al\u0131\u015fma s\u00fcrecidir. Farkl\u0131l\u0131k yaratan ve dikkat \u00e7ekebilen reklam \u00f6nerileri verir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Reklam Dan\u0131\u015fman\u0131 Ne Yapar ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pek olduk\u00e7a \u015firket ve firma taraf\u0131nca tercih edilen Reklam Dan\u0131\u015fman\u0131n\u0131n g\u00f6rev ve sorumluluklar\u0131 \u015f\u00f6yledir.<\/p>

  • Reklam alan\u0131nda uzman olarak \u00e7al\u0131\u015fmak,<\/li>
  • Farkl\u0131 g\u00f6r\u00fc\u015f ve fikirler do\u011frultusunda dan\u0131\u015fmanl\u0131k hizmeti vermek,<\/li>
  • Toplu iyi okuma becerisine sahip olarak \u00f6neriler sunmak,<\/li>
  • \u00dcr\u00fcn pazar\u0131 hakk\u0131nda ara\u015ft\u0131rmalar yapmak,<\/li>
  • En iyi reklam stratejilerini belirlemek,<\/li>
  • \u015eirket ya da kurumlar\u0131n piyasa \u00fczerindeki varl\u0131klar\u0131n\u0131 art\u0131rmak,<\/li>
  • Hedef kitleler \u00fczerinde analizler y\u00fcr\u00fctmek,<\/li>
  • Reklam \u00e7al\u0131\u015fmalar\u0131 i\u00e7in maliyet \u00e7al\u0131\u015fmalar\u0131 yapmak,<\/li>
  • \u015eirketlerin\u00a0 mevcut m\u00fc\u015fteri kitlesi ile ileti\u015fimi kuvvetlendirmek,<\/li>
  • Yap\u0131lm\u0131\u015f olan\u00a0 \u00e7al\u0131\u015fmalar\u0131n \u015firketlere faydalar\u0131n\u0131 ara\u015ft\u0131rmak,<\/li>
  • Raporlama yapmak,<\/li>
  • Meslekle alakal\u0131\u00a0 g\u00fcncel takip ve ara\u015ft\u0131rmalar yapmak<\/li>
  • Meslekle alakal\u0131 seminer ve konferanslara dahil olmak<\/li><\/ul><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Reklam Dan\u0131\u015fman\u0131 Nas\u0131l Olunur E\u011fitimi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Reklam Dan\u0131\u015fman\u0131 olmak i\u00e7in \u00fcniversitelerin Reklamc\u0131l\u0131k, Halkla \u0130li\u015fkiler, \u0130\u015fletme gibi b\u00f6l\u00fcmlerinden mezun olunmas\u0131 gerekir. Dan\u0131\u015fmanl\u0131k i\u00e7in ayr\u0131ca \u00f6zel sertifikal\u0131 e\u011fitim veren programlardan yard\u0131m al\u0131nabilir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    *<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Reklam\u0131n \u00f6neminin anla\u015f\u0131lmas\u0131ndan sonra b\u00fcy\u00fck k\u00fc\u00e7\u00fck, her t\u00fcrl\u00fc \u00fcr\u00fcn \u00fcreten veya hizmet veren i\u015fletmeler, rekabet ortam\u0131nda kendilerine emin bir yer edinebilmek i\u00e7in uygun reklamlarla tan\u0131t\u0131m yapmak isterler. Nas\u0131l bir reklam olaca\u011f\u0131na, nas\u0131l etkili ve do\u011fru bir sunum olaca\u011f\u0131na karar veremediklerinde bu konuda dan\u0131\u015fmanl\u0131k yapan reklam ajanslar\u0131na ba\u015fvurup yard\u0131m talebinde bulunurlar. Peki, reklam dan\u0131\u015fmanl\u0131\u011f\u0131 nedir diye soral\u0131m ilk \u00f6nce. Reklam dan\u0131\u015fmanl\u0131\u011f\u0131; reklam ajanslar\u0131 taraf\u0131ndan y\u00fcr\u00fct\u00fclen, firmalar ve \u015firketler i\u00e7in \u00f6zel olarak s\u00fcrd\u00fcr\u00fclen bir tak\u0131m reklamlama ve pazarlama s\u00fcrecidir. Bir nevi markalara yol g\u00f6steren, onlar i\u00e7in Pazar ara\u015ft\u0131rmas\u0131, ula\u015fabilecekleri kitleler, tan\u0131t\u0131mda kullan\u0131lacak y\u00f6ntemler hakk\u0131nda yol g\u00f6stericili\u011fi yapar. Genellikle bir reklam kampanyas\u0131 ba\u015flat\u0131larak; hangi pazarda etkinlik g\u00f6sterecekse o pazar\u0131 ara\u015ft\u0131rmak, markala\u015fmay\u0131 sa\u011flamak, bilinirlili\u011fi artt\u0131rmak ve benzer \u00fcr\u00fcnlerle rekabet edebilmek i\u00e7in gerekli tan\u0131t\u0131mlar yap\u0131l\u0131r.<\/p>

    Reklam dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131n sa\u011flad\u0131\u011f\u0131 yararlar olduk\u00e7a fazla. \u00d6zellikle firmalar ile m\u00fc\u015fterileri aras\u0131ndaki ileti\u015fimi, etkile\u015fimi en iyi \u015fekilde g\u00f6stermesinin yan\u0131 s\u0131ra bu etkile\u015fimi nas\u0131l daha iyi hale getirebilece\u011fi konusunda y\u00f6nlendirmeler yapmas\u0131 bunlardan bir ka\u00e7\u0131. Firmalar\u0131n ayr\u0131ca reklamlar\u0131n maliyetleri hakk\u0131nda, Pazar ara\u015ft\u0131rmalar\u0131 konusunda ve etkili reklam hakk\u0131nda bilgi sahibi olmalar\u0131n\u0131 sa\u011flarlar. Bu alanda gerekli bilgilendirmeleri yapt\u0131ktan sonra reklam ajanslar\u0131, yard\u0131m ettikleri firmalar\u0131n reklam dan\u0131\u015fmanl\u0131\u011f\u0131 g\u00f6revini \u00fcstlenirler. Pek \u00e7ok konuyu kapsayan bu i\u015f, kaliteli ve do\u011fru bir hizmet veren bir reklam ajans\u0131 taraf\u0131ndan yap\u0131ld\u0131\u011f\u0131nda size ne kadar fayda sa\u011flad\u0131\u011f\u0131na \u015fahit olacaks\u0131n\u0131z. Reklam dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131n kapsam\u0131nda yer alan i\u015flemlere bir g\u00f6z atal\u0131m. Mesela piyasa ara\u015ft\u0131rmas\u0131n\u0131n kim taraf\u0131ndan ve nas\u0131l yap\u0131laca\u011f\u0131 ile elde edilen sonu\u00e7lar\u0131n nas\u0131l de\u011ferlendirilmesi gerekti\u011fini \u00f6\u011frenir ve bu bilgiyi firmayla payla\u015f\u0131r. K\u0131saca geri d\u00f6n\u00fc\u015f\u00fcm sa\u011flayarak ilk ad\u0131m\u0131 atar ve bir durum de\u011ferlendirmesi yapar. Bu de\u011ferlendirmeler sonucunda nas\u0131l bir reklam kampanyas\u0131 ba\u015flat\u0131lmas\u0131 ve ne kadar reklam b\u00fct\u00e7esi ay\u0131rmas\u0131 gerekti\u011fi konusunda bilgi verir. Reklam b\u00fct\u00e7esi de belirlendikten sonra s\u0131ra reklam\u0131n i\u00e7eri\u011fine gelir. Duruma g\u00f6re de\u011fi\u015febilir tabi ama genellikle reklam filmleri haz\u0131rlan\u0131r. Yok e\u011fer gerekli potansiyele sahipse firma, daha \u00f6nce iyi bir reklam kampanyas\u0131nda bulunmu\u015fsa sadece a\u00e7\u0131k hava reklamlar\u0131yla da yetinebilir. Mesela dergilerde, gazetelerde, billboardlarda, bask\u0131l\u0131 reklam tasar\u0131mlar\u0131yla kampanyas\u0131na devam edebilir. Hangi t\u00fcr reklam kampanyas\u0131na karar verdiyseniz s\u0131rada reklam i\u00e7eri\u011fi ve yay\u0131nlanmas\u0131 i\u00e7in gerekli ortamlar\u0131 haz\u0131rlamaya geldi. Bu a\u015famada bas\u0131m yerleri belirlenir, dijital bask\u0131lar olu\u015fturulur, yap\u0131m firmalar\u0131 ara\u015ft\u0131r\u0131l\u0131r, oyuncu se\u00e7imleri yap\u0131l\u0131r ve kanal se\u00e7imleri de yap\u0131larak gerekli i\u015flemler tamamlan\u0131r. Tabi bu i\u015flerle u\u011fra\u015fan firmalarla ileti\u015fime ge\u00e7mek ve nas\u0131l bir maliyet tablosu olu\u015fturulacaksa ona g\u00f6re bir planlama yapmak da gene sundu\u011fu hizmetler aras\u0131nda.<\/p>

    Reklam dan\u0131\u015fmanl\u0131\u011f\u0131nda son d\u00fczeye gelince olu\u015fturulan reklam tasar\u0131mlar\u0131n\u0131n her ad\u0131m\u0131nda, \u00f6zellikle yarat\u0131c\u0131 fikirler sunmak, etkileyici sloganlar bulmada ve sansasyonel her t\u00fcrl\u00fc bilgiyi kullanmada takviyeci olmak. Tabi bu son evrenin bir par\u00e7as\u0131 daha vard\u0131r. Reklam kampanyas\u0131 ba\u015flat\u0131ld\u0131, zorunlu b\u00fct\u00e7e ara\u015ft\u0131rmalar\u0131 yap\u0131ld\u0131, reklamlar olu\u015fturulup yay\u0131nland\u0131 ve gereken kitlelere eri\u015ftirildi. Bu noktadan sonra en ehemmiyetli \u015fey reelinde geri d\u00f6n\u00fc\u015f\u00fcmler al\u0131n\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Reklam Dan\u0131\u015fman\u0131 Nedir? Reklam Dan\u0131\u015fman\u0131; piyasada yer alan kurulu\u015f, firma yahut kurulu\u015flar\u0131n, kendi varl\u0131klar\u0131n\u0131 duyurmak yada \u00fcr\u00fcn ve hizmetleri ile ilgili pazar pay\u0131n\u0131 b\u00fcy\u00fctmek ve bilinirli\u011fini artt\u0131rmak i\u00e7in dan\u0131\u015fmanl\u0131k ajanslar\u0131yla \u00e7al\u0131\u015fma s\u00fcrecidir. Farkl\u0131l\u0131k yaratan ve dikkat \u00e7ekebilen reklam \u00f6nerileri verir. Reklam Dan\u0131\u015fman\u0131 Ne Yapar ? Pek olduk\u00e7a \u015firket ve firma taraf\u0131nca tercih edilen Reklam Dan\u0131\u015fman\u0131n\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2123","post","type-post","status-publish","format-standard","hentry","category-bilgi-kosesi"],"_links":{"self":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2123"}],"version-history":[{"count":8,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2123\/revisions"}],"predecessor-version":[{"id":2165,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2123\/revisions\/2165"}],"wp:attachment":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}