{"id":2121,"date":"2021-03-26T11:55:39","date_gmt":"2021-03-26T11:55:39","guid":{"rendered":"https:\/\/www.hibedanismani.com\/?p=2121"},"modified":"2021-03-31T13:22:03","modified_gmt":"2021-03-31T13:22:03","slug":"kurumsal-kimlik","status":"publish","type":"post","link":"https:\/\/www.hibedanismani.com\/?p=2121","title":{"rendered":"KURUMSAL K\u0130ML\u0130K"},"content":{"rendered":"\t\t
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KURUMSAL K\u0130ML\u0130K <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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KURUMSAL K\u0130ML\u0130K NED\u0130R?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Kurumsal kimlik olarak vas\u0131fland\u0131r\u0131lan s\u00f6zc\u00fck sahiden isminden de kolayl\u0131kla fark\u0131na var\u0131laca\u011f\u0131 gibi bir \u015firketin, kurulu\u015fun, vakf\u0131n veya bu \u015fekil farkl\u0131 te\u015fkillerin hem firma i\u00e7inde hem de firma d\u0131\u015f\u0131nda vaziyetini, hareketini, imgesini sembol\u00fc yapan g\u00f6r\u00fc\u015f, yani firman\u0131n kimli\u011fidir.<\/p>

\u00a0<\/p>

Bir farkl\u0131 anlamla kurumsal kimlik \u015firketinin i\u00e7 ve d\u0131\u015f kainattan g\u00f6r\u00fclebilen taraf\u0131d\u0131r. Kurumsal kimlik \u015firketlerde ortaya \u00e7\u0131kabilecek olan kimlik anar\u015fisini ortadan kald\u0131r\u0131r. Ayn\u0131 s\u00fcrede g\u00fczel dizayn eden bir kurumsal kimlik \u015firketlerin, al\u0131c\u0131lar\u0131n veya seslenen gaye kitlenin g\u00f6z\u00fcnde sayg\u0131nl\u0131\u011fa sahip olmalar\u0131n\u0131, \u015firketlerin prestijlerinin \u00e7o\u011falmas\u0131na yarar. Hem de, tesirli ve g\u00f6ze \u00e7arpan \u015fekilde olu\u015fturulmu\u015f bu kimlikler \u015firketler arac\u0131l\u0131\u011f\u0131yla da \u00f6z\u00fcmsendi\u011finde, al\u0131c\u0131lar\u0131n akl\u0131nda \u015firketlere olan itimat\u0131 art\u0131rarak, \u015firketlerin ak\u0131llarda daha fazla yer edilmesine fayda sa\u011flar.<\/p>

\u00a0<\/p>

Kurumsal kimlik haz\u0131rlama zaman\u0131nda \u015firketler kurumsal kimlik tasar\u0131m\u0131n\u0131 g\u00f6z \u00e7arp\u0131c\u0131 olmas\u0131n\u0131 sa\u011flamal\u0131 hatta bunun i\u00e7in dallar\u0131nda usta profesyonellerle i\u015f yapmal\u0131d\u0131rlar. Zira kurumsal kimlik\u00a0bir \u00e7e\u015fit kurumun imza vazifesini yapmal\u0131 ve bir kez kullan\u0131lmaya ba\u015fland\u0131ktan ve \u015fah\u0131slar olu\u015fturulan bu kurumsal kimlik ile \u015firketleri zihniyetlerinde ba\u011fda\u015ft\u0131rd\u0131ktan sonra, \u015firketler i\u00e7in yinelemek bir kurumsal kimlik haz\u0131rlamak \u00e7ok fazla ve eziyetli bir d\u00f6nem olacakt\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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KURUMSAL K\u0130ML\u0130K NELER\u0130 KAPSAR?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Kurumsal imaj bir\u00e7ok unsura sahiptir. Bunlardan k\u0131saca bahsetmek gerekirse;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\u015eirketin \u00fcretti\u011fi \u00fcr\u00fcnler ve bu \u00fcr\u00fcnlerin ambalajlar\u0131<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBina, ofis ya da \u015fantiye alanlar\u0131 gibi \u015firketler i\u00e7inde yer ald\u0131klar\u0131 \u00e7evre, \u015firkete ait tabelalar<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\u015eirketler arac\u0131l\u0131\u011f\u0131yla d\u00fczenlenen sergiler, fuarlar
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\u015eirketlerin kurum i\u00e7inde ve d\u0131\u015f\u0131nda kulland\u0131klar\u0131 antetli ka\u011f\u0131tlar, zarflar, dosyalar, firma ad\u0131na kesilmi\u015f faturalar, firma elemanlar\u0131na ait kartvizitler, ve tahsilat mektuplar\u0131 \u015firketin verdi\u011fi sertifikalar, \u015firketler arac\u0131l\u0131\u011f\u0131yla \u00e7\u0131kart\u0131lan kurumsal yay\u0131n ve raporlar, \u015firketlere ait kataloglar, reklam veya bro\u015f\u00fcrler<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\u015eirketlerin var ise bayraklar\u0131 ya da ajanda, takvim, bloknot, gibi promosyon \u00fcr\u00fcnleri \u015firketin kimli\u011fini olu\u015fturan baz\u0131 \u00f6geleridir<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Tabii ki \u015firketin kimlik ara\u015ft\u0131rmas\u0131, \u015firketin web sitesini veya farkl\u0131 dijital tan\u0131t\u0131m y\u00f6ntemlerini de i\u00e7eriyor.<\/p>

    Kurumsal kimlik kavram\u0131n\u0131n her alanda kurumsal imajlar i\u00e7erdi\u011fi g\u00f6r\u00fclmektedir. Bu nedenle firman\u0131n en \u00f6nemli reklam arac\u0131d\u0131r, uzmanlarla i\u015fbirli\u011fi yapmak gerekir ve hi\u00e7bir detay ihmal edilmemelidir \u00e7\u00fcnk\u00fc bir firma logosu olu\u015ftururken olmazsa olmaz temel kural organizasyona ait detayl\u0131 bilgi veya verilerin ihmal edilmeyece\u011fidir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    KURUMSAL K\u0130ML\u0130K OLU\u015eTURMA A\u015eAMALARI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Kurumsal kimlik olu\u015fturma a\u015famas\u0131n\u0131 be\u015f temel a\u015famada kontrol edebiliriz. Birincisi, tasar\u0131m s\u00fcreci ba\u015flamadan \u00f6nce i\u015fin t\u00fcm a\u015famalar\u0131n\u0131 belirlemek ve onaylamakt\u0131r. Tasar\u0131m s\u00fcrecindeki uzmanlar\u0131n i\u015fini basitle\u015ftirebilmek i\u00e7in \u015firketler \u00f6ncelikle ne istediklerine karar vermelidir.<\/p>\n

    \u0130kinci a\u015fama zamanlamad\u0131r. Bu tasar\u0131mlar\u0131 olu\u015ftururken belli bir s\u00fcreye sadakatli olmal\u0131s\u0131n\u0131z ve olu\u015fturulacak tasar\u0131mlar \u00e7a\u011fa uygun olup, \u00e7a\u011fa y\u00f6nelik beklentiler firman\u0131n ge\u00e7erlili\u011fi ve modernli\u011fi g\u00f6r\u00fcn\u00fcm\u00fcnden olduk\u00e7a \u00f6nemlidir.<\/p>\n

    \u00dc\u00e7\u00fcnc\u00fc a\u015fama ise sunum derecesidir. Kompetanlar arac\u0131l\u0131\u011f\u0131yla haz\u0131rlanan sunumlar, kullan\u0131lmadan \u00f6nce \u015f\u00fcphesiz ki \u015firket yetkililerinin iznini almal\u0131d\u0131r.<\/p>\n

    D\u00f6rd\u00fcnc\u00fc a\u015fama revizyon a\u015famas\u0131d\u0131r. G\u00f6sterimden sonra yetkili makam gerekli g\u00f6r\u00fcrse tasar\u0131m de\u011fi\u015ftirilebilir ve tasar\u0131m firman\u0131n ihtiya\u00e7lar\u0131na g\u00f6re \u00f6zel olarak tasarlanabilir.
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    \u015eimdi son a\u015famam\u0131z, do\u011frulanan tasar\u0131m\u0131 vacip t\u00fcm dallarda basmak ve da\u011f\u0131tmakt\u0131r. Burada \u00f6ncelikle belirlenecek program\u0131n ve hedef kitlenin belirlenmesi \u00e7ok \u00f6nemlidir. Yoksa \u015firket sayg\u0131nl\u0131\u011f\u0131n\u0131 kaybedebilir veya beklendi\u011fi gibi performans g\u00f6stermeyebilir.
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    Sonu\u00e7 olarak kurumsal imaj, \u015firketin kendisini her alanda temsil etti\u011fi anlam\u0131na gelir. Bu, ajans\u0131n imzas\u0131d\u0131r. Elbette olu\u015fturulan firma logosu istenilen kitleyi hemen etkilemeyebilir. Ancak zaman ge\u00e7tik\u00e7e insanlar\u0131n zihninde iyi tasarlanm\u0131\u015f bir kurumsal imaj ortaya \u00e7\u0131kacak ve \u015firkete prestij kazand\u0131racakt\u0131r.
    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    KURUMSAL K\u0130ML\u0130K KURUMSAL K\u0130ML\u0130K NED\u0130R? Kurumsal kimlik olarak vas\u0131fland\u0131r\u0131lan s\u00f6zc\u00fck sahiden isminden de kolayl\u0131kla fark\u0131na var\u0131laca\u011f\u0131 gibi bir \u015firketin, kurulu\u015fun, vakf\u0131n veya bu \u015fekil farkl\u0131 te\u015fkillerin hem firma i\u00e7inde hem de firma d\u0131\u015f\u0131nda vaziyetini, hareketini, imgesini sembol\u00fc yapan g\u00f6r\u00fc\u015f, yani firman\u0131n kimli\u011fidir. \u00a0 Bir farkl\u0131 anlamla kurumsal kimlik \u015firketinin i\u00e7 ve d\u0131\u015f kainattan g\u00f6r\u00fclebilen taraf\u0131d\u0131r. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2121","post","type-post","status-publish","format-standard","hentry","category-bilgi-kosesi"],"_links":{"self":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2121"}],"version-history":[{"count":19,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2121\/revisions"}],"predecessor-version":[{"id":2160,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2121\/revisions\/2160"}],"wp:attachment":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}