{"id":2071,"date":"2021-03-25T06:40:17","date_gmt":"2021-03-25T06:40:17","guid":{"rendered":"https:\/\/www.hibedanismani.com\/?p=2071"},"modified":"2021-03-26T11:36:25","modified_gmt":"2021-03-26T11:36:25","slug":"markalasma","status":"publish","type":"post","link":"https:\/\/www.hibedanismani.com\/?p=2071","title":{"rendered":"MARKALA\u015eMA"},"content":{"rendered":"\t\t
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MARKALA\u015eMA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Markala\u015fma Nedir?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tT\u00fcketici a\u00e7\u0131s\u0131ndan marka, kendine has ve dik duru\u015fuyla g\u00fc\u00e7l\u00fc yap\u0131s\u0131 ile fark\u0131ndal\u0131k yarat\u0131r.\u00a0Marka, kendine \u00f6zg\u00fc yap\u0131s\u0131, i\u00e7eri\u011fi ve ara\u015ft\u0131rmas\u0131 neticesiyle logosu olan bir kurum veya kurulu\u015fu tan\u0131mlayarak t\u00fcketicinin g\u00f6z\u00fcnde marka de\u011ferini belirleyebilmesini sa\u011flar.\u00a0B\u00fcy\u00fck \u015firketler yaln\u0131zca marka teknolojisini uygulamakla kalmaz, ayn\u0131 zamanda k\u00fc\u00e7\u00fck \u015firketler de iyi sonu\u00e7lar elde edebilir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Markala\u015fma Teknikleri Nelerdir?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  • Hedefinizi Daralt\u0131n:<\/strong> Markala\u015fma i\u00e7in her kategoride olman\u0131z gerekmez, tek bir kategoriyle etki etmeye ba\u015flayabilirsiniz sahan\u0131z daha k\u00fc\u00e7\u00fck bu da size bir k\u00e2r sa\u011flayacakt\u0131r. Yay\u0131l\u0131mc\u0131 olmak yerine giri\u015fe k\u00fc\u00e7\u00fck hedeflerle ba\u015flay\u0131n. Yar\u0131\u015f\u00e7\u0131 bir sahnede b\u00fcy\u00fcmek sizin i\u00e7in kolay de\u011fil. \u00d6yleyse k\u00fc\u00e7\u00fck ba\u015flay\u0131n, aksi takdirde kimse markan\u0131z\u0131 g\u00f6rmez.<\/li>
  • Ak\u0131ll\u0131ca Davran\u0131n ve \u0130yi D\u00fc\u015f\u00fcn\u00fcn:\u00a0<\/b>Tek ad bulmak bir marka yaratmaz. Bulaca\u011f\u0131n\u0131z isimler, insanlar\u0131n bildi\u011fi ve iki \u00e7iftin anlaml\u0131 kombinasyonlar\u0131n\u0131 i\u00e7erebilen isimleri i\u00e7ermeli, ancak b\u00fcy\u00fcme gayeleriniz \u00e7ok y\u00fcksekse, en ayr\u0131nt\u0131l\u0131 bilgileri g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z.<\/li>
  • Strateji:\u00a0<\/b>Stratejiniz do\u011fru de\u011filse, marka ad\u0131n\u0131z bile size yard\u0131mc\u0131 olmayacakt\u0131r. Hakikat bir pazarlama izlemi olu\u015fturun. Markan\u0131z\u0131, eserlerinizi ve hizmetlerinizi de adland\u0131rabilirsiniz.\u00a0<\/li>
  • G\u00f6rsel:\u00a0<\/b>Stratejinizi geli\u015ftirecek ve markan\u0131z\u0131 birlikte tan\u0131tacak g\u00f6rsel efektler kullanmaya \u00f6zen g\u00f6sterin.<\/li>
  • Markan\u0131z\u0131 Koruyun:\u00a0<\/b>Marka sayg\u0131nl\u0131\u011f\u0131n\u0131z\u0131 himaye etmek en hayati \u015fey olmal\u0131, sosyal mecralar k\u00f6t\u00fc hedefli kullan\u0131labilir ve markan\u0131za zarar verebilir. Sizde buna devaml\u0131 m\u00fcdafaa edemeyebilirsiniz. Bunu dijital ortamda denetlemek i\u00e7in bir ekibe gereksinim duyulabilir.<\/li>
  • \u00dcr\u00fcn De\u011fil Gereksinim \u00dcretin: <\/b>Al\u0131c\u0131lar\u0131n gereksinim (ihtiya\u00e7) duydu\u011fu \u00fcr\u00fcnleri \u00fcretin, aksi takdirde hi\u00e7bir al\u0131c\u0131 gereksinim duymad\u0131klar\u0131n\u0131 sat\u0131n almak istemeyecektir. Hangi \u00fcr\u00fcn\u00fc teklif ederseniz edin, al\u0131c\u0131s\u0131 olmayacak hedef kitleyi daraltmal\u0131s\u0131n\u0131z. Bu nedenle, yeni ba\u015fl\u0131yorsan\u0131z rakiplerinizin markalar\u0131n\u0131n sunmad\u0131\u011f\u0131 talepleri art\u0131rmal\u0131 ve t\u00fcketicileri samimi hissettirmeli, b\u00f6ylece h\u0131zlanmal\u0131s\u0131n\u0131z. Tan\u0131t\u0131m s\u00fcrecin daha temkinli olmas\u0131 gerekiyor.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Turquality\u00ae \u2019nin Hedefleri \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    • Marka potansiyeli olan firmalara evrensel bir marka olma hedefinde mali referans elde etmek
      yoluyla, markala\u015fmada ivmelendirici bir g\u00f6steri\u015f sergilemek,<\/li>
    • \u00a0Evrensel T\u00fcrk markalar\u0131 tasarlayabilmek i\u00e7in \u015firketlerin ve markalar\u0131n\u0131n ilerlemelerine ait
      ekonomi, i\u015flemce, te\u015fkilat ve teknoloji m\u00fc\u015favirlik gayretleriyle dayana\u011f\u0131 tamamlamak,<\/li>
    • Plan kapsam\u0131ndaki \u015firketlerin y\u00f6netim departmanlar\u0131na e\u011fitim deste\u011fi vererek toplam insan kayna\u011f\u0131 miktar\u0131n\u0131 art\u0131rmak,<\/li>
    • Yurt d\u0131\u015f\u0131nda ileti\u015fim ve tan\u0131t\u0131m faaliyetleri ile T\u00fcrk \u00fcr\u00fcnlerinin olumlu imaj\u0131n\u0131 olu\u015fturdu\u011funuza \u00f6zen g\u00f6sterin,<\/li>
    • T\u00fcrk \u015firketlerinin marka g\u00fcc\u00fcn\u00fc ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00e7o\u011falt\u0131n,<\/li>
    • T\u00fcrk \u015firketlerinin piyasa bilgisi kapsam\u0131nda hareket yakalayabilmeleri i\u00e7in haber dayana\u011f\u0131 yay\u0131mlay\u0131n,<\/li>
    • Se\u00e7kin T\u00fcrk Markalar\u0131 i\u00e7in bir ink\u00fcbat\u00f6r\u00a0ve te\u015fvikli olmal\u0131d\u0131r.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Marka T\u00fcrleri Nelerdir?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      1. Ticaret Markas\u0131:\u00a0<\/strong>Eser \u00fczerine konulan, metalar\u0131n hangi firma arac\u0131l\u0131\u011f\u0131yla imal edildi\u011fini veya hangi
        firma arac\u0131l\u0131\u011f\u0131yla pazara koyuldu\u011funu temsil eden simgelere \u201cTicaret Markas\u0131\u201d<\/b> denir.\u00a0Bu manada nakit ve de\u011ferli belge gibi m\u00fcstesna davran\u0131\u015flar haricinde bir menkul metayla ilgili olan, \u00fczerine ambalaj\u0131na konulan marka, tecim markas\u0131 olarak vas\u0131fland\u0131r\u0131l\u0131r.<\/li>
      2. Hizmet Markas\u0131:<\/b> Belirli bir malla alakas\u0131 olmayan ve yaln\u0131zca bir ihtimam\u0131 di\u011fer firmalar\u0131n hizmetlerinden temyiz etmek i\u00e7in yararlan\u0131lan simgelere \u201cHizmet Markas\u0131\u201d<\/b> ad\u0131 verilir. Bug\u00fcn maddi metalar\u0131n imal etmesi veya tecimiyle alakas\u0131 olmayan firmalar\u0131n hizmetler i\u00e7in de marka kullan\u0131lmas\u0131 mevzuubahsidir. Has turizm, pazarlama i\u015fi, nakliyat, bankac\u0131l\u0131k, sigortac\u0131l\u0131k, muhasebe gibi \u00f6rnek dallarda etkinlik yapan firmalar arac\u0131l\u0131\u011f\u0131yla icra eden hizmetlerin bir markaya tabi tutularak \u00f6zg\u00fc olmas\u0131na m\u00fcmk\u00fcnl\u00fck edinmi\u015f, marka paylar\u0131n\u0131n himaye edilmesi hedeflenmi\u015ftir.<\/li>
      3. Bireysel Marka:\u00a0<\/b>Bireysel marka, sadece ger\u00e7ek veya t\u00fczel \u015fah\u0131slar arac\u0131l\u0131\u011f\u0131yla y\u00f6netilen bir markay\u0131 terenn\u00fcm eder.<\/li>
      4. Garanti Markas\u0131:\u00a0<\/b>Marka sahibinin kontrol\u00fc alt\u0131nda, garanti ticari markas\u0131, mallar\u0131n kalitesinin garantisini temsil eden \u00fc\u00e7\u00fcnc\u00fc bir \u015fah\u0131s taraf\u0131ndan \u00fcretilen mal veya hizmetlerin belirli \u00f6zelliklerini garanti etmek i\u00e7in kullan\u0131l\u0131r.<\/li>
      5. Ortak Marka:<\/b>\u00a0Hissedar marka yapan, ticaret veya hizmet \u015firketleri arac\u0131l\u0131\u011f\u0131yla y\u00f6neten bir grup ortak marka, bu gruptaki firmalar\u0131n metalar\u0131n\u0131 ve hizmetlerini di\u011fer firmalardan \u00f6zg\u00fclemek i\u00e7in kullan\u0131lan bir simgedir.\u00a0<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        A\u015fa\u011f\u0131da Marka Tescil Belgesi<\/strong> almak i\u00e7in izlenmesi gereken yol haritas\u0131 bulunmaktad\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        MARKALA\u015eMA Markala\u015fma Nedir? T\u00fcketici a\u00e7\u0131s\u0131ndan marka, kendine has ve dik duru\u015fuyla g\u00fc\u00e7l\u00fc yap\u0131s\u0131 ile fark\u0131ndal\u0131k yarat\u0131r.\u00a0Marka, kendine \u00f6zg\u00fc yap\u0131s\u0131, i\u00e7eri\u011fi ve ara\u015ft\u0131rmas\u0131 neticesiyle logosu olan bir kurum veya kurulu\u015fu tan\u0131mlayarak t\u00fcketicinin g\u00f6z\u00fcnde marka de\u011ferini belirleyebilmesini sa\u011flar.\u00a0B\u00fcy\u00fck \u015firketler yaln\u0131zca marka teknolojisini uygulamakla kalmaz, ayn\u0131 zamanda k\u00fc\u00e7\u00fck \u015firketler de iyi sonu\u00e7lar elde edebilir. Markala\u015fma Teknikleri Nelerdir? Hedefinizi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2071","post","type-post","status-publish","format-standard","hentry","category-bilgi-kosesi"],"_links":{"self":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2071"}],"version-history":[{"count":37,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2071\/revisions"}],"predecessor-version":[{"id":2120,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=\/wp\/v2\/posts\/2071\/revisions\/2120"}],"wp:attachment":[{"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hibedanismani.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}